The Lucifer Effect by Philip Zimbardo

Author:Philip Zimbardo [Zimbardo, Philip]
Language: rus
Format: epub, mobi
ISBN: 9781588365873
Publisher: Random House Publishing Group
Published: 2007-03-26T20:00:00+00:00

—C. P. Snow, “Either-Or” (1961)

Ten Lessons from the Milgram Studies: Creating Evil Traps for Good People

Let’s outline some of the procedures in this research paradigm that seduced many ordinary citizens to engage in this apparently harmful behavior. In doing so, I want to draw parallels to compliance strategies used by “influence professionals” in real-world settings, such as salespeople, cult and military recruiters, media advertisers, and others.20 There are ten methods we can extract from Milgram’s paradigm for this purpose:

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